Wednesday, July 14, 2010
High fashion versus high viz
Do you remember watching the opening ceremony of the last Olympic Games with the parade of athletes by country walking towards the camera, waving, one with a big flag? Do you remember what they were wearing? Probably not, and for very good reason. The national Olympic fashions are generally not worthy of keeping for a repeat season. Looking somewhere between a road sweeper and a lollypop man the athletes walk into the stadium wearing something that is looking a size too big for them and is usually so bright can probably be seen from space. The UK have announced the appointment of designer Stella McCartney to be creative director for the London 2012 games according to today's Herald Sun. Smart move. I recall the Manchester Commonwealth Games where the uniform of choice was a brightly coloured vest that was made from old sofas and a funny hat that gave you the impression that they might start a funny dance any minute or wave a stick of black pudding around. It was a bit too culturally significant for anyone to get I think. So well done UK. I just hope the Olympic track won't be too damaged by the high heels.