Wednesday, April 28, 2010

Won't you get hip to this timely tip...

I do find myself speaking to the television a little more of late. Have you often noticed that sometimes things are just pronounced differently and then all of a sudden everyone is doing it? It started with Nestle which we all know as children we crudely pronounced it as nestle as in to rhyme with wrestle and then one day it became nestlay. In the last few days I've noticed that according to our newsreaders many things are becoming enveloped. Not pronounced as in placed in an envelope but more like a combination of envy and eloped, en-velloped. When did it change? I didn't get anything in the mail. No memo or public address that I can recall. Now it's caught on like one of those buzz word like 'outcomes' and 'moving forward'. On watching a report on the Victorian Bushfire Royal Commission which I am already wary of anyone turning up to work in a bow tie and expecting to be taken seriously, they referred to the Californian bushfire strategy of stay or go which sounded a little more like a logical go or go policy, a bit like you have in your workplace. Have you ever known anyone to want to stay and defend their desk? However, the point I was getting at (really?) was the Californian fireman stated that he tells the occupants to leave via the safe route. Not pronounced as route but pronounced as rowt to rhyme with doubt. I doubt that he cares much about pronunciation and fair point but I really hope it doesn't catch on. 'Get your kicks on rowt 66' simply won't do.


  1. Oooooh I hate 'rout' and even 'harassment' has been pronounced, well, I don't actually know *how* to write the way it's been pronounced, so you'll just have to trust me and my outrage.

  2. I blame the Americans, they just don't speak proper